HBO Max now offers a (partially) ad-supported service tier


Enlarge / If you would like Warner Bros. same-day film premieres, you may want to stay to the unique $15/mo plan—the brand new ad-supported plan will not provide them.

Wednesday morning, HBO Max rolled out a brand new, partially ad-supported service plan. Shoppers can now select between the unique ad-free plan at $15 monthly or the brand new, ad-supported plan at $10 monthly—the breakdown is much like Hulu (no advertisements) versus Hulu (with advertisements), at $12 monthly and $6 monthly, respectively.

HBO Max prospects (new or current) can even prepay for extra financial savings. Paying upfront will get you a 12 months of service for the price of 10 months on the month-to-month fee—$150 per 12 months for ad-free or $100 per 12 months for ad-supported.

The brand new ad-supported tier presents the identical content material because the ad-free tier, except for Warner Brothers same-day premiere movies. The ad-supported plans additionally don’t provide decision greater than 1080p or the flexibility to obtain content material for offline viewing.

HBO Max Common Supervisor Andy Forssell says that the corporate has “labored exhausting to create a chic, tasteful advert expertise.” Extra objectively, the tier is capped at 4 minutes of business time per hour—which the corporate says is the bottom industrial advert load within the streaming trade. HBO additionally says that advertisements won’t play throughout HBO programming.

The advertisements will likely be focused, presumably based on every viewer’s streaming historical past; the corporate says that “over time, subscribers can anticipate to see better personalization within the advertisements they do see.” HBO additionally hints at extra innovation in advert codecs, although it would not go into any particulars about what that would imply.

Greater than 35 main manufacturers will go stay on the ad-supported plans this month, with 72 creatives (particular person advertisements) at the moment on the rotation. shoppers can join HBO Max straight at hbomax.com, or they’ll discover the app by collaborating units, suppliers, and app shops. Model companions can go to hbomax.com/advertising for extra particulars.



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